GitHub / SirTee12 / UK-Retail-Segmentation-Analysis
Consequently, the main purpose of this study is to develop a systematic implementation of customer segmentation for the business. To distinguish diverse customers, customers’ behavioral characteristics are obtained from the RFM model (Recency, Frequency, Monetary Value).
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PURL: pkg:github/SirTee12/UK-Retail-Segmentation-Analysis
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Language: Jupyter Notebook
Size: 21.4 MB
Dependencies parsed at: Pending
Created at: 11 months ago
Updated at: 11 months ago
Pushed at: 11 months ago
Last synced at: 11 months ago
Topics: customer-segmentation, density-based-clustering, exploratory-data-analysis, hierarchical-clustering, k-means-clustering, python, rfm-analysis, segmentation