GitHub / martamanevska / SAS-Miner-Marketing-Engineering-Project
Customer aggregated data dataset provided by New Supermarkets International which was aimed to reveal data patterns, conduct customer segmentation and predict customer response to the subscription offer. Through data exploration negative entries in the customer spending column were revealed.
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PURL: pkg:github/martamanevska/SAS-Miner-Marketing-Engineering-Project
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Size: 2.79 MB
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Created at: almost 2 years ago
Updated at: almost 2 years ago
Pushed at: almost 2 years ago
Last synced at: almost 2 years ago
Topics: clustering-algorithm, customer-segmentation, customer-spen, customer-spending, customer-subscription-analysis, data-science, hierarchical-clustering, rfm-analysis, sas-miner