GitHub / mukulsinghal001 / customer-lifetime-prediction-using-python
What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.
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PURL: pkg:github/mukulsinghal001/customer-lifetime-prediction-using-python
Stars: 147
Forks: 55
Open issues: 1
License: None
Language: Jupyter Notebook
Size: 4.11 MB
Dependencies parsed at: Pending
Created at: over 4 years ago
Updated at: about 1 month ago
Pushed at: over 2 years ago
Last synced at: 11 days ago
Topics: bg-nbd, clv, customer-analytics, customer-lifetime, customer-lifetime-value, customer-segmentation, data-analysis, e-commerce, e-commerce-project, ecommerce, ltv, machine-learning, marketing-analytics, python