Topic: "marketing-mix-modeling"
facebookexperimental/Robyn
Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
Language: Jupyter Notebook - Size: 392 MB - Last synced at: 4 days ago - Pushed at: 12 days ago - Stars: 1,291 - Forks: 392
pymc-labs/pymc-marketing
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Language: Python - Size: 1.1 GB - Last synced at: 3 days ago - Pushed at: 3 days ago - Stars: 854 - Forks: 279
sibylhe/mmm_stan
Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS
Language: Jupyter Notebook - Size: 2.46 MB - Last synced at: 18 days ago - Pushed at: almost 3 years ago - Stars: 377 - Forks: 171
Nikhilkohli1/Digital-Marketing-Analytics
This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics
Language: Jupyter Notebook - Size: 85.9 MB - Last synced at: 4 months ago - Pushed at: about 5 years ago - Stars: 214 - Forks: 63
Better-Boy/Market-Mix-Modelling
This repository contains the code and explanation for market mix modelling technique in economics
Language: HTML - Size: 589 KB - Last synced at: 10 days ago - Pushed at: almost 7 years ago - Stars: 53 - Forks: 37
DoktorMike/dammmdatagen
Marketing Mix Modeling Data Generator
Language: R - Size: 10.9 MB - Last synced at: 18 days ago - Pushed at: over 3 years ago - Stars: 45 - Forks: 7
SooyeonWon/customer_analytics_fmcg
Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity
Language: Jupyter Notebook - Size: 3.55 MB - Last synced at: over 1 year ago - Pushed at: over 4 years ago - Stars: 31 - Forks: 15
iamcici0424/Marketing-Mix-Models
This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising response measurement.
Size: 3.39 MB - Last synced at: almost 2 years ago - Pushed at: over 3 years ago - Stars: 18 - Forks: 5
edwinnglabs/karpiu
Karpiu is a package designed for marketing mix modeling by calling Orbit from the backend. Karpiu is still in its beta version. Please use it at your own risk.
Language: Python - Size: 26.4 MB - Last synced at: about 2 months ago - Pushed at: about 1 year ago - Stars: 17 - Forks: 4
abhinav1024/Marketing_Mix_Modelling-MMM-
A Marketing Mix Modelling project for an E-Commerce company
Language: Jupyter Notebook - Size: 21.2 MB - Last synced at: about 1 month ago - Pushed at: almost 3 years ago - Stars: 13 - Forks: 2
RyanAugust/PySiMMMulator
PySiMMMulator is an open source Python adaption of the R-package siMMMulator, which allows users to generate simulated data to use in testing Marketing Mix Models (MMMs).
Language: Python - Size: 198 KB - Last synced at: 6 months ago - Pushed at: 6 months ago - Stars: 5 - Forks: 0
nitinjosephrepo/Marketing-Mix-Modeling-MMM-Using-Robyn
A New GeneratUsing Robyn aims to reduce human bias in the modeling process, esp. by automating modelers decisions like adstocking, saturation, trend & seasonality as well as model validation. Moreover, the budget allocator & calibration enable actionability and causality of the results
Language: R - Size: 267 KB - Last synced at: about 1 year ago - Pushed at: over 2 years ago - Stars: 2 - Forks: 0
imnikhilanand/Bayesian-Marketing-Mix-Modeling
The project analyses the impact of different marketing tactics on the sales of items. The problem is a multivariate-modeling problem as there are 3 different tactics of marketing. Since, the impact of marketing medium cannot be negative we will be using Bayesian model for regression.
Language: Python - Size: 1.78 MB - Last synced at: about 2 years ago - Pushed at: almost 3 years ago - Stars: 2 - Forks: 0
majd30/Marketing-Mix-Modeling-project-with-Multiple-Regression
In order to inform decisions about an optimal marketing budget, the project uses multiple regression analysis to assess the impact of TV, radio, and newspaper ad budgets on Company X's sales.
Size: 2.19 MB - Last synced at: 7 months ago - Pushed at: 7 months ago - Stars: 1 - Forks: 0
rodrigolourencofarinha/2020-Econometrics-Time-Series
Applied paper using VAR and VEC models on the Nielsen cookies dataset. This was the final assignment for the Advanced Econometrics course at the São Paulo School of Economics, Getulio Vargas Foundation, with a focus on time series analysis.
Language: R - Size: 1.32 MB - Last synced at: about 22 hours ago - Pushed at: 8 months ago - Stars: 1 - Forks: 0
jonas5432/unified-mmm
Open-source unified MMM interface
Size: 0 Bytes - Last synced at: 3 months ago - Pushed at: 3 months ago - Stars: 0 - Forks: 0
rezabosnia/marketing_mix_modeling
Causal inference project on an online marketplace dataset using linear regression
Size: 6.84 KB - Last synced at: 4 months ago - Pushed at: 4 months ago - Stars: 0 - Forks: 0
