return-of-investment | Topic | Ecosyste.ms: Repos

Topic: "return-of-investment"

farrellwahyudi/Predict-Customer-Personality-to-Boost-Marketing-Campaign-by-Using-Machine-Learning

In this project I used K-Means and data analysis to predict customer personalities and boost marketing campaigns, resulting in a significant improvement in marketing ROI. It utilized customer behavior data to segment them into distinct clusters, enabling personalized marketing strategies for each group, achieving higher conversion rates and ROI.

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