GitHub / imnikhilanand / Bayesian-Marketing-Mix-Modeling
The project analyses the impact of different marketing tactics on the sales of items. The problem is a multivariate-modeling problem as there are 3 different tactics of marketing. Since, the impact of marketing medium cannot be negative we will be using Bayesian model for regression.
JSON API: http://repos.ecosyste.ms/api/v1/hosts/GitHub/repositories/imnikhilanand%2FBayesian-Marketing-Mix-Modeling
PURL: pkg:github/imnikhilanand/Bayesian-Marketing-Mix-Modeling
Stars: 2
Forks: 0
Open issues: 0
License: None
Language: Python
Size: 1.78 MB
Dependencies parsed at: Pending
Created at: almost 3 years ago
Updated at: over 2 years ago
Pushed at: almost 3 years ago
Last synced at: over 2 years ago
Topics: bayesian-regression, marketing-mix-modeling, ols-regression, statistics