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GitHub topics: kmeans-segmentation

Relostar-Devil/Bath-Body-Works-Marketing-Analytics-and-Segmentation

Positioning and segmentation analysis of Bath & Body Works using perceptual mapping, consumer preference modeling, and market simulation techniques. Utilizes PCA-based perceptual maps, K-means clustering, and first-choice share of preference models via Enginius. Provides brand differentiation & market alignment.

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Related Keywords
brand-positioning-strategy 1 competitor-analysis 1 consumer-preference 1 kmeans-segmentation 1 market-share-modeling 1 marketing-strategy 1 perceptual-map-construction 1 position-tracking 1 principal-component-analysis-pca 1 segmentation 1