GitHub topics: adstocking
facebookexperimental/Robyn
Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
Language: Jupyter Notebook - Size: 392 MB - Last synced at: 5 days ago - Pushed at: 5 days ago - Stars: 1,276 - Forks: 385
jonas5432/unified-mmm
Open-source unified MMM interface
Size: 0 Bytes - Last synced at: 2 months ago - Pushed at: 2 months ago - Stars: 0 - Forks: 0
nitinjosephrepo/Marketing-Mix-Modeling-MMM-Using-Robyn
A New GeneratUsing Robyn aims to reduce human bias in the modeling process, esp. by automating modelers decisions like adstocking, saturation, trend & seasonality as well as model validation. Moreover, the budget allocator & calibration enable actionability and causality of the results
Language: R - Size: 267 KB - Last synced at: about 1 year ago - Pushed at: over 2 years ago - Stars: 2 - Forks: 0
