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GitHub topics: marketing-mix-modelling

facebookexperimental/Robyn

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.

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LaloLozas16041/MarketingMixModelling

Aquí encontrarás recursos educativos, tutoriales, ejemplos de modelos y conjuntos de datos, enfocados en la aplicación práctica de técnicas estadísticas y analíticas en el marketing.

Language: Jupyter Notebook - Size: 380 KB - Last synced at: over 1 year ago - Pushed at: over 1 year ago - Stars: 7 - Forks: 0

Related Keywords
marketing-mix-modelling 2 adstocking 1 budget-allocation 1 cost-response-curve 1 econometrics 1 evolutionary-algorithm 1 gradient-based-optimisation 1 hyperparameter-optimization 1 marketing-mix-modeling 1 marketing-science 1 mmm 1 ridge-regression 1